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August 1, 2017
By: DAVID SAVASTANO
Red gets read. The fast-moving consumer goods business moves even faster, and multinationals rely on ink suppliers to get their message out quickly and effectively. As a result, printing and the ink industry are also becoming more international. Packaging is the most obvious example. Global consumer goods companies want their brands to be consistent around the world. The ink industry plays a huge part in this messaging, as color is a major part of a product’s identity. Ink World’s July/Au...
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